Nicolena Oborn

Chief Sales and Customer Experience Officer, Melbourne

Nicolena brings extensive experience in international sales, business development, and customer experience management having most recently been in the role of Director of Sales and Marketing at Capella Sydney, where she led the opening of the leading luxury hotel.With a background as Senior Tourism Adviser supporting the implementation of Australia’s National Strategy for Visitor Economy Recovery (THRIVE), Nicolena has demonstrated expertise in navigating complex policy landscapes, engaging with senior government and industry stakeholders, and delivering results that contribute to broader economic goals.With over twenty years of international sales experience, a strong background in leading diverse, multi-disciplinary teams and a proven ability to foster collaboration, Nicolena is well-equipped to guide MCB’s sales strategy and identify key market opportunities that align with government objectives