The latest BestCities Global Alliance Community Cafe brought together industry leaders and innovative thinkers to discuss cutting-edge developments in event technology. With a focus on leveraging artificial intelligence (AI) to enhance association events, the session offered valuable insights into the potential of AI tools to revolutionise the meetings industry. The event was hosted by Gevme, with speakers Jonathan Easton and Keerat Singh leading an engaging discussion on AI’s impact on event planning and execution.
Introduction to AI in Event Management
Loren Christie, Managing Director at BestCities, welcomed participants to this edition of the Community Cafe, emphasising the importance of sharing knowledge on impact, legacy, sustainability, and innovation. The session centered around a practical guide to AI for association events, aptly addressing a fast-evolving landscape where AI is pivotal.
Understanding AI Tools: The Practical Guide
Gevme introduced their “event intelligence ecosystem,” a suite of applications designed to streamline event management. This ecosystem aids organisations in both operational logistics and commercial hosting while proving the value of their events. Key stakeholders, such as organisers, destinations, and sponsors, can benefit from these tools by efficiently planning and executing impactful meetings.
Keerat highlighted Spark, an AI tool developed in collaboration with PCMA. This tool is tailored for the events industry, offering functionalities that enhance productivity, automate speaker bio creation from LinkedIn, and transform session recordings into marketing materials. Moreover, Spark facilitates the creation of detailed event budgets and the segmentation of registration data for deeper insights and more tailored marketing strategies.
Amplifying Event Content with Snapsight
The session also showcased Snapsight, a tool that captures live event content and transforms it into various formats, such as key takeaways, summaries, and event reports. This innovation allows for the monetisation of content, providing associations with additional revenue streams and thought leadership opportunities while maintaining accessibility across diverse languages and learning needs.
The Third Pillar: Proving Event Impact with ImpactAIQ
Jonathan introduced ImpactAIQ, a collaboration with #Meet4Impact, which measures and proves the intangible benefits of events, such as community development and knowledge transfer. This tool streamlines the complex process of impact measurement, ensuring that both quantitative and qualitative impacts are captured and reported effectively. The AI capabilities in ImpactAIQ make it possible to generate customized reports for various stakeholders, turning data into compelling narratives.
Conclusion and Future Outlook
The BestCities Community Cafe emphasized the crucial role of AI in the meetings industry, presenting innovative solutions that simplify event management and amplify impact. Participants were encouraged to explore the potential of AI tools like Spark, Snapsight, and ImpactAIQ to optimize their events and enhance value creation.
As the industry continues to evolve, embracing technological advancements like AI will be paramount in crafting successful, sustainable events.
Questions?
Have any questions with regards to the tools discussed in this session or any other tech/AI related topics, please get in touch with Keerat or Jonathan.
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