Introduction

Under the umbrella of the BestCities Madrid Challenge the “BestCities Community Cafe: Beyond ChatGPT” session was an eye-opener, demonstrating how AI technology extends far beyond the conversational capabilities of ChatGPT. Julian Moore, an expert from Strategic Membership Solutions, shared his expertise on how AI can revolutionise tasks traditionally handled by technical experts. The session highlighted the use of AI in website building, video creation, language translation, and even the development of virtual avatars for personalised communication.

Insights from the Session

1. AI as a Creative Partner: AI tools such as Durable, an AI-powered website builder, have transformed the process of creating and managing websites. These platforms significantly reduce development time and enhance user interaction by responding instantly to design tweaks and changes.
2. Virtual Avatars for Customization: AI now offers the ability to create digital clones for personalised engagements, such as HeyGen. These avatars can be used in marketing strategies, enhancing customer experience by providing relatable and interactive interfaces.
3. Multilingual and Cultural Competency: The session showcased AI’s capacity to communicate in multiple languages and dialects, breaking down barriers and ensuring inclusivity. This capability is crucial for businesses aiming to reach a global audience.
4. Automation of Repetitive Tasks: By utilising AI-powered tools, businesses can automate mundane tasks such as answering phone calls or processing customer queries, allowing human resources to focus on more complex responsibilities.
5. AI in Personalised Marketing: Tools that enable mass personalization of communications, such as sending tailor-made video messages, can significantly increase engagement rates compared to traditional approaches. During the session Julian composed a BestCities song to illustrate the ease of creating content.

Top 5 Tips on Getting Started 

1. Identify Routine Processes: Start by identifying repetitive tasks within your business that could benefit from automation through AI. This can include customer service, data entry, or social media management.
2. Explore Website Automation: Use AI tools to automatically build and update your business website, ensuring it’s dynamic and user-friendly without needing constant manual updates.
3. Invest in AI Training and Development: Equip your team with the knowledge and skills to leverage AI tools effectively. This could involve workshops, courses, or hiring AI consultants.
4. Embrace Language Diversity: If your business operates internationally or with a diverse client base, implement AI tools that can provide services in multiple languages, enhancing accessibility and customer satisfaction.
5. Leverage Personalized Video Communication: Take advantage of AI capabilities to create personalised video messages. This can boost customer engagement and provide a novel way of communicating company updates or promotional content.

As AI technology continues to evolve, integrating these innovations into your business strategy can lead to increased efficiency, improved customer interactions, and, ultimately, a significant competitive advantage. The session emphasised that while AI is a rapidly advancing field, practical implementation begins by taking incremental steps toward automation and personalization. Implementing these technologies can transform how businesses operate, communicate, and grow in a digital age.

Read more

Interested in other content relating to AI check out the insights and recording of the Community Cafe we hosted with Julian Moore in June here. During this session Julian provided a comprehensive overview of AI applications, privacy settings, personalisation techniques, and much more.