The study will test brand awareness of the Alliance, including our purpose, benefits and proof points. The aim is to provide a measurement of current awareness that will help the Alliance in further developing our brand strategy.
Scope of Work
- Formulation of survey questions:
- Unprompted awareness of BestCities
- Prompted awareness of BestCities
- Awareness of other alliances in the marketplace
- Awareness of the purpose, benefits and key initiatives of the Alliance
- Comparison of desired brand perception to actual perception
- Administration of survey to BestCities database (approximately 1,500 organisations and 3,500 contacts), as well as other client contacts proposed by the consultant
- Produce report of findings and conclusions
Proposals are due on 16 August 2019
To download a copy of the Request for Proposals please click here